Case Study

TOGA Central:

Insights

Competition Advisory

Competition brief development workshop

Year
2020

Locations
Sydney CBD, NSW

Scale
43 Storeys / Commercial Tower

A nexus for bold ideas and rich experiences

Antelope worked closely with TOGA to develop the key visions for the design competition for TOGA Central.

The Proposition

To create a unique vision for the historic Parcel Post building that aligns with Toga’s core purpose: ‘To create a positive impact on the environment…to shape meaningful places’.

Project Vision

The site was re-imagined as a place of convergence: a concept that intersects multiple functions: hotel, workplace, innovation co-working and retail.
Antelope led workshops with TOGA leaders, presenting industry insights to explore the deeper purpose of the project. Working closely with TOGA, we co-created the vision statement, design concept with themes, programmatic stack and target community profiles.

Workplace and Innovation Visions

The workplace vision is to build true human connections, through activities that nurture relationships and support diversity. The innovation zone is conceived as a flexible co-working for start-ups, with a business club and meeting spaces to spark connections between established industries and new ventures.